Diminishing the user frustrations with wearable devices According to a recent study, fashion and functionality are the two main forces driving the wearables industry. While we agree with the former (our recent blog on the #FashTech industry explains why), we’re not entirely convinced that ‘functionality’ is encouraging this uptake. Earlier this year, we conducted a…

#FashTech: Harnessing the consumer desire for adaptable, customisable wearable devices… Despite the internet being flooded with a number of studies on the wearables industry, earlier this year, we decided to conduct our own study of nearly 2000 consumers to get a feel and understanding for what these consumers actually think about wearables in general as…